The MICE industry is an important segment of the hospitality and tourism industries wherein professional and business-related events, such as meetings, incentives, conferences, and exhibitions, are planned and executed as per the demands of the concerned corporate house.
The MICE industry refers to the business that involves organizing, conducting, and attending business and leisure events. Other leisure events, such as festivals or concerts, belong to a different category, but organizers make use of leisure elements to engage attendees better.
Importance Of The MICE Industry
The industry creates employment, helps build a reputation for the country and the venue, and nurtures many business opportunities and investments. The industry improves competitive destinations because MICE events and activities are often held in locations with safety and security.
Our Business Division
MANAGEMENT
MANAGEMENT
MANAGEMENT
Our Brands
Clientelle
